Why Marketing Teams Are Growing Slower Than the Rest of the Enterprise

New data from 17 global Consumer Packaged Goods (CPGs) companies reveals a growing disconnect between company growth and marketing headcount

Aug 12 • 

REBORRN

From Months to Minutes: How We Developed a Brand Experience Strategy in Just Two Days

Transforming an Incomplete Brand Strategy into Clear Direction and a Scalable Execution Roadmap

Aug 5 • 

REBORRN

April 2025

Why Centralising Marketing in the AI Era Could Backfire

The case for local intimacy at scale

Apr 7 • 

Giorgos Vareloglou

4

February 2025

Why building chatbots that enable is easier than you think

With LLMs and low-code tools revolutionising chatbot development, the biggest hurdle in building AI-chatbots for customer experience might just be…

Feb 6 • 

REBORRN

 and 

Niko Efstathiou

1

December 2024

How we helped eSky Group master the art of simplicity with OKRs

In the vast landscape of corporate strategy, striking the right balance between ambitions and executable plans is both an art and a science.

Dec 5, 2024 • 

REBORRN

 and 

Sanne Goslinga

6

November 2024

Two decades of lost productivity: why self-managed organisations rarely work

There are fewer successful self-managed organisations than the hype would have you think.

Nov 14, 2024 • 

REBORRN

 and 

Niko Efstathiou

4

October 2024

Is Amazon signaling the end of remote work?

Many looked at the tech giant’s return to office mandate as a death knell for hybrid work. In reality, it is affecting the future of remote work in more…

Oct 10, 2024 • 

REBORRN

 and 

Niko Efstathiou

5

Start-ups succeed despite, not because of their founders’ management skills.

Many of the world’s greatest founders are pretty terrible at management, and yet their companies work wonders. The Jobs, Bezos, and Musks of this world…

Oct 3, 2024 • 

REBORRN

 and 

Niko Efstathiou

5

1

September 2024

Outsmarting consumer fraud: a 4-step guide

Written by: @Yasmin Denney

Sep 30, 2024 • 

REBORRN

 and 

Yasmin Denney

2

EUROPE BUILDS: announcing a new podcast series by BORRN

Reversing the narrative of Europe’s start-up ecosystem, one founder at a time.

Sep 24, 2024 • 

REBORRN

 and 

BORRN

2

2

The Unhealthy Obsession with Corporate Wellness

If perceived as expectations, and not as options, well-being initiatives may create more stress to employees than they actually alleviate.

Sep 5, 2024 • 

REBORRN

 and 

Niko Efstathiou

3

August 2024

Shiny perks: are pool tables irrelevant?

Once a tech-world fad, are benefits that transform the office into a playground slowly fading into obscurity?

Aug 22, 2024 • 

REBORRN

 and 

Niko Efstathiou

5