The Convenience Store That Sells You Time

Żabka's Marketing & Digital Director on opening three stores a day, selling people back their time, and turning a corner shop into a media company.

Oct 6 • REBORRN

September 2026

From "No Longer Cool" to Double-Digit Growth

The marketing leader behind Guinness's turnaround on breaking the brand's own rules, going social-first, and keeping a 267-year-old stout growing at…

Sep 15 • REBORRN

August 2026

Growing Brand Equity for a Commodity

The world's most valuable telecoms brand on building affinity for a commodity, going all-in on AI, and why he refuses to be mainstream.

Aug 25 • REBORRN

July 2026

The €1 Billion Problem Nobody Talks About | A special Marketing Factory with WFA x EACA

In this episode of Marketing Factories, a podcast by Effie Europe and REBORRN, Dafni Prosalika (Partner at REBORRN) welcomes two of the most senior…

Jul 14 • REBORRN

June 2026

How adidas Went From Loss-Making to Most Talked-About Brand

In this episode of Marketing Factories, a podcast by Effie Europe and REBORRN, Dafni Prosalika (Partner at REBORRN) welcomes Roy Gardner, Vice President…

Jun 23 • REBORRN

Effie Special: Turning Litter Into Loyalty

A special episode dedicated to McDonald's Nordics "Deal with the Trash" campaign, recorded the day after the campaign won a Silver Effie in Brussels.

Jun 3 • REBORRN

May 2026

How Heineken Became the World’s Most Creative Brand

Heineken just topped WARC's Creative 100. Rob van Griensven spent years leading digital for the brand globally, and now he's telling us everything.

May 12 • REBORRN

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April 2026

The 2-Year Process That Revived an $18 Billion Icon

For the past three years, Ibrahim Khan, Fanta's Global Marketing VP, has been tearing Fanta apart and rebuilding it from scratch.

Apr 30 • REBORRN

How Sound Became Magnum's Most Valuable DBA

After decades under the Unilever umbrella, one of the world’s most iconic indulgent brands is striking out on its own.

Apr 30 • REBORRN

March 2026

Your Favorite Campaign Was Built in Rooms You’ll Never See

Introducing Marketing Factories, a new podcast by REBORRN.

Mar 24 • REBORRN

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The Thirty Minutes a Week Changing Our Relationship With AI

How we're building internal AI capability without pretending to have the perfect recipe.

Mar 12 • REBORRN

3

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January 2026

Deploy: From Deck to Done in Weeks, Not Quarters

Why having something on the table isn’t enough, and how work earns the right to stay.

Jan 22 • REBORRN

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