The Thirty Minutes a Week Changing Our Relationship With AI

How we're building internal AI capability without pretending to have the perfect recipe

Mar 12 • REBORRN

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January 2026

Deploy: From Deck to Done in Weeks, Not Quarters

Why having something on the table isn’t enough, and how work earns the right to stay.

Jan 22 • REBORRN

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December 2025

Inside a 58:Hours Sprint: Four Mechanisms That Change How Decisions Get Made

How time pressure, high volume, and mandatory delivery reveal organisational reality.

Dec 17, 2025 • REBORRN

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Discover: Τhe Foundation for 58:Hours Sprints

Why the real work begins days before the sprint actually starts

Dec 10, 2025 • REBORRN

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November 2025

How Most Business Problems Can Be Solved In Three Days (Or Less)

Our methodology for solving complex business problems in 58 hours, explained.

Nov 21, 2025 • REBORRN

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Why Emotional Intelligence Is Becoming Retail’s Most Powerful Advantage

As AI reshapes retail, emotional intelligence is quietly becoming the new infrastructure of growth.

Nov 7, 2025 • REBORRN and Gina Xydia Charmanta

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October 2025

We Weren’t Wrong, Just Early: The 58:hours Sprint

We built it before we knew what it was. Then we doubted it. Seven years, a pandemic, and an AI revolution later, it turns out we were just early.

Oct 17, 2025 • Giorgos Vareloglou

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August 2025

Why Marketing Teams Are Growing Slower Than the Rest of the Enterprise

New data from 17 global Consumer Packaged Goods (CPGs) companies reveals a growing disconnect between company growth and marketing headcount

Aug 12, 2025 • REBORRN

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From Months to Minutes: How We Developed a Brand Experience Strategy in Just Two Days

Transforming an Incomplete Brand Strategy into Clear Direction and a Scalable Execution Roadmap

Aug 5, 2025 • REBORRN

April 2025

Why Centralising Marketing in the AI Era Could Backfire

The case for local intimacy at scale

Apr 7, 2025 • Giorgos Vareloglou

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February 2025

Why Building Chatbots That Enable is Easier Than You Think

With LLMs and low-code tools revolutionising chatbot development, the biggest hurdle in building AI-chatbots for customer experience might just be…

Feb 6, 2025 • REBORRN and Niko Efstathiou

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December 2024

How We Helped eSky Group Master the Art of Simplicity With OKRs

In the vast landscape of corporate strategy, striking the right balance between ambitions and executable plans is both an art and a science.

Dec 5, 2024 • REBORRN and Sanne Goslinga

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