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After decades under the Unilever umbrella, one of the world’s most iconic indulgent brands is striking out on its own. The mission? To build a marketing machine from the ground up that is lean, fast, and unapologetically intentional.
In this episode, Tobias Sparnaaij (Global Marketing Lead Masterbrand and Sticks Portfolio, Magnum) and Bruno Yanagui Gomiero (Global Planning Director, Lola MullenLowe) join host Dafni Prosalika (Partner, REBORRN) to uncover what makes this serially-awarded Marketing Factory so effective.
Watch to find out how a lean team people manages a multi-billion-dollar global flagship, the neuroscience behind "the drool factor," and the rare alchemy required to turn a lean client-agency duo into a powerhouse that wins big on the global stage.